A new communications and marketing strategy for Greece’s tourism was unveiled by Tourism Minister Olga Kefalogianni during a press conference held in the context of the World Travel Market -one of the industry’s leading annual event that was held in London, on November 5-8.

Speaking during a press conference at the opening of Greece’s stand at the exhibition, Kefalogianni pointed to the importance of tourism for the country’s economic recovery and underlined the government’s determination to reestablish Greece among the world’s top tourist destinations. Kefalogianni further noted that our biggest comparative advantage is Greece itself and the timeless elements of its unique identity setting thus as a goal to showcase these unique features and redefine the country, not only as a summer tourist destination, but as a unique destination offering multiple options.

Greek News Agenda: Greece at World Travel Market & Athens News Agency: 'Greece All Time Classic' new tourism campaign slogan