A tentative agreement has been reached on the draft Regulation on information and promotion measures for agricultural products on the internal market and in third country markets on April 1, under the Greek Presidency in Brussels, between the EU Council the European Parliament and the European Commission – know as the trilogue. Chaired by the Minister for Rural Development and Food, Athanassios Tsaftaris, the agreement comes a few days after the political compromise proposal reached during the Agricultural and Fisheries Council on March 24.

The new regulation will have multiple advantages for the beneficiaries in terms of the promotion of exports of Member States and the EU in general. This draft regulation renews the legal framework for the promotion of European agricultural products on the internal market and in third countries in the context of the very competitive environment the EU faces today. It provides that measures should follow a strategy of identifying priorities on markets and products or messages to be highlighted.

See also Agriculture and Fisheries Council Press Conference [video, March 24]