Greece is among the most popular destinations for 2015 based on early bookings according to the Association of British Travel Agents (ABTA) by British holiday makers. The ABTA reports that third (36%) of people booked their holiday further in advance last year compared to only 24% people who booked closer to the departure date.

Specifically, January has seen strong early bookings with some ABTA members reporting “exceptional” days of trading, up as much as 30-50% from the same time period in 2014. As ABTA Chief Executive Mark Tanzer said: “a favorable exchange rate (against the Euro) and a cut in passenger duties, combined with consumers starting to feel more positive about their finances, should benefit the travel market in 2015 and so it is very encouraging to see a strong start to the year.”

Along with Greece, the most popular destinations for the coming year (based on early bookings) include the Balearics and the Canaries.

The Greek National Tourism Organisation is currently exhibiting in Austria at the Vienna World Tourism Exhibition from January 15 to 18. This fair is the international event for holidays, travel and leisure, and the leading public access tourism trade fair in Austria; furthermore, Greece is considered a top destination for Austrian travellers. This year, the event is hosting 700 exhibitors from 70 countries. At the exhibition, there are presentations of popular holiday destinations, best kept secrets, recommended means of travelling, an entire range of leisure activities, tailor-made holidays, great bargains, competitions, prizes draws and lots more.