Smart Living Challenge is a Swedish international innovation competition which invites entrepreneurs to deliver business ideas for a sustainable lifestyle in urban environments. It is a Swedish initiative held every year at the Swedish Institute in Stockholm. In this year’s competition with over 120 countries participating, the startup company "We Deliver Taste" was among the 15 winners.

The company’s motto is "Good food with a story from the Mediterranean" and the concept is to bridge the gap between producers and consumers. The company’s website informs its readers that “it is an avant-garde solution for connecting the food chain, delivering goods at the consumer’s doorstep.” The five founders come from different parts of Europe.

Greek co-founder Pavlos Georgiadis is responsible for PR and communication. The founding team wants to change how consumers perceive food: "We search for excellent quality foods from small-scale producers, because we believe that these are the most inspiring stories on the market, and they deserve a voice."

See also: Impact Hub Athens