In her opening address at the "Re-Thinking Greece" event organized by the Greek National Tourism Organisation at the Acropolis Museum, on November 15, Tourism Minister Olga Kefaloyanni expressed hope that 2013 will be a better year for Greece’s tourism compared to 2012. She also stressed that in order for tourism to spearhead  the country's progress, both structural changes and a new marketing strategy are necessary.
 
"Greece is not only sun and sea. Greek tourism must escape from the seasonality trap. A year-round tourism must be established," she reiterated, announcing, at the same time a complete revamp of the Greek National Tourism Organization (GNTO), and its bureaus abroad.

GNTO.gov.gr: Minister’s Speech & Press Release