Greece will be among the countries to attend the World Travel Market (WTM) in London, which opens its doors today (November 2) and will run through November 5, in the hope that it can further strengthen its position in the UK market. WTM constitutes the leading global event for the travel industry – a must-attend business-to-business exhibition for the worldwide travel and tourism industry, providing a unique opportunity for the whole global travel trade to meet, network and negotiate. 

The Visit Greece (Greek National Tourism Organization) stand at will host a number of exhibitors including hotels, regions and travel companies from across the country and its islands. On the opening day of WTM, GNTO will hold a networking event including the latest updates and developments in Greece with a forward looking in 2016 by Greek officials and representatives of the trade. Speakers at the event will include Alternate Tourism Minister Elena Kountoura, GNTO Secretary General Panos Livadas. 

In 2015 Greece has achieved the highest growth rates in terms of British arrivals and expenditure compared to rival destinations: The latest available data show a 24.9 percent increase in arrivals to 1.8 million in the first eight months of the year, while expenditure rose 33.5 percent to 1.48 billion euros. GNTO believes the growth is attributed to the continued value and unrivaled variety offered by Greece.

The president of the Association of Hellenic Tourism Enterprises (SETE), Andreas Andreadis, says that the early signs from 2016 bookings from Britain are positive, although the sample is too small to deduce any safe conclusions at this stage.

See also: Travel & Tourism, Economic Impact 2015 Greece
Greek News Agenda: Tourism up for another record-breaking year; Greece @ ITB Berlin 2015