Greek yogurt has become quite trendy in Italy over the last three years, according to figures showing that shares and exports to our neighboring country have more than doubled. Several Greek yogurt dairy companies are already exporting yogurt products to Italy with great success, while Vivartia announced its partnership with Granarolo a year ago, the largest Italian dairy group that took over the launching and exclusive distribution of Greek yogurt in the Italian market. However, the first Greek company that decided to invest in the Italian yogurt market was FAGE, having also founded Fage Italia Srl, 100% a subsidiary of the group FAGE, charged with the distribution of products.
According to the report of the Economic and Trade Affairs Bureau of the Greek Embassy in Rome, yoghurt exports from Greece to Italy have risen from €8.57 million in 2011 to €21.5 million in 2013, while in the nine-month period of January - September 2014, exports have broken all records, reaching the €28.77 million Euros. As for the main reasons for the amazing rise of Greek yogurt in one more market: Italian consumers prefer a healthy lifestyle and of course the proximity of the Italian market that makes exports easy and affordable.
