The island of Crete invited 150 Swiss travel agents from TUI Switzerland, to hold their annual "TUI Swiss World Experience" (24-25.10) in Grecotel Resorts on the island.

During their stay, the travel agents were informed about Greece’s new tourism strategy (Gods, Myths, Heroes), ahead of the 2015 tourist season and were toured around the premises of Agreco, Grecotel’s organic farm. The group of travel agents was accompanied by 30 tourist reporters. Grecotel Group’s CEO says “it was important for the resorts to be chosen for this event. All it takes is cooperation between the public and private sector. Together, we can make it.”

TUI Travel’s CEO Peter Long visited Greece in October and attended an event hosted by the Association of Greek Tourism Enterprises. He also held a meeting with Prime Minister Samaras. Long said that TUI is in position to stretch the tourist season in Greece and the first results will be shown in 2016. TUI’s network of Greek hotels counts 2,800 partners. In 2014, the German travel giant brought more than 400,000 Germans in Greece and 2 million tourists from across Europe. Greek tourist sector totals up to €750 million from TUI’s operations in the country.