Wednesday, November 19, 2014
"The company that will emerge from the merger will be the second largest player in the Greek beer market,with a market share of around 29%. The combination of Olympic Brewery's strong brand Fix with Carlsberg group's Mythos brand and our international quality product will create a very strong range of products, making the new company very attractive to Greek retailers and wholesalers. Additionally, the combination of our companies will lead to synergies in sectors such as supplies, production and distribution," Carlsberg said in a statement.